« There are 3 reasons I agreed to chair the film jury at this years Meribel Advertising Festival : 1) Todays world is one without fences. The country borders, the departmental distinctions and the platform disciplines are coming down, blurring and overlapping. Meribel champions ideas across Europe. Enough said. 2)The current economic climate and the much hyped dark clouds ahead might suggest a cold bath for creativity. An alternative perspective is that creativity will be one of the last remaining forces offering our clients a true competitive advantage. Fortune will favour the brave. Meribel celebrates bravery. 3)The third reason is obvious. »

« I am proud and delighted to be the co-president of the Meribel Ad Festival Film and Radio jury. I have followed with great attention the development of the festival since its creation. It is a privileged place to meet the other decision-makers of the advertising world and it doesn’t work as a closed-in community. Indeed, by associating the advertisers since the beginning, Meribel has naturally opened up to those who may have a critical influence on the quality of the advertising production by their decisions on creation. The maturity of the advertising judgment of the advertisers and their teams is then a major challenge for this business. As a former advertising man, I am still passionate about this job that I have done for 12 years. Each year, in Meribel, I come back to my origins. »